Emporium Melbourne – Curate AW15 Installation

In celebration of the Emporium Melbourne online Autumn Winter 15 campaign, we created an installation of obelisk like structures to house the key trends of the season.

Standing nearly 3metres tall and lined in fur with bold geometry and colour, these stands commanded attention with their friendly presence.

As great to touch as to look at, the crowds at Emporium Melbourne loved these furry characters, with people stopping to pat and interact with the installation.

GlossCreative_Curate_Blog

Photography: Marcel Aucar

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Myer Autumn Winter Racing 2015 ‘Dressage’

 The tradition of racing is just as much about grooming and presentation as racing itself, and we loved the idea of the race preparations.

This inspired our ‘Dressage’ destination at Royal Randwick Racecourse for Myer Autumn Winter Racing. We created an interactive space where beauty & fashion collide.

The space showcased the finest selection of race-worthy fashion from Myer. ‘Only The Pony’ by Joh Bailey ponytail booth provided race-goers with the ultimate hair-do to take on the race meet. Sketch artist, Sally Spratt captured guests in their race-day best in ‘The Drawing Room’.

And of course there was space dedicated to the all important, ‘The Stylish Selfie’ to show off all the racegoers incredible fashion.

Thanks to our collaborators: Myer In House Marketing & Events team

Set Build: Staging Rentals

Photography: Gloss iPhone & @ontrackontrend

Photography: Gloss iPhone

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Myer Autumn Winter Racing 2015

Myer held events for Autumn Winter Racing at Rosehill and Randwick race days in Sydney.

A textural winter wonderland, all white and dapple grey with custom seating upholstered in playful faux fur.

 Playful pony skin circles placed as wall hangings homed ornate floral designed by Sydney florist, Aleksandra who brought the largest hydrangeas we’ve ever seen.

The small scale winter landscapes, custom-made vessels, held salt mound installations, echoing winter glaciers with floral and foliage blossoming from the snow like mounds.

 Myer In House Marketing & Events Team:

Construction: Staging Rentals

Florist: Aleksandra

Photography: Gloss iPhone

Photography: Gloss iPhone

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Bank Of Melbourne We Are Melbourne Made

The Bank Of Melbourne ‘We Are Melbourne Made’ campaign featured local creators and innovators. We used our network of small business collaborators and makers to bring our concept to life.

We created set like stands in South Yarra and Melbourne store windows, each of the local business owners photographed by Marcel Aucar, in their unique work environments.

Here is our behind the scenes look at the creation of the project.

Thanks to our collaborators: Willett Marketing

Photography of Makers: Marcel Aucar

Metal Fabrication: Tooltime Engineering

Signage: Wojo Signs

Signage installation: Upsigndown

Props: Tiger Corp.

Photography: iPhone

Photography: iPhone

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Kookai Autumn Winter Collection Launch 2015

The Royal Exhibition Building became a series of stages studded in gold – Las Vegas style, for Kookai’s Autumn Winter 2015  collection launch. The set consisted of dove grey geometric platforms in ascending heights. Here are Marcel Aucar’s incredible images of the scene.

A huge thank-you to our collaborators; Set construction: Staging Rentals AV & Lighting: Austage Music & Choreography: Michael Boyd

Photography: Marcel Aucar

Photography: Marcel Aucar

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Myer Autumn Winter Collection 2015 – The Workroom #instalove

We loved seeing the illustrations by Kat Mcleod and Neryl Walker from the Myer Sketch Studio under #myerworkroom who created portraits of customers in their Autumn Winter fashion.

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Photographs: @jackywinter @amymclamey @amelialeuzzi www.jackywinter.com.au @katmcleod @stylesnooperdan @oraclefoxblog

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Myer Autumn Winter 2015 Collection Launch – The Workroom

‘The Workroom’

An experiential space, at Bourke Street Mall Store, customers were encouraged to explore, indulge and be inspired by the Myer Autumn Winter 2015 Collection Launch and curate their new season look.

The space offered engaging activities, including personal appointments with stylist and Blogger Amanda Shadforth from Oracle Fox, express manicures and the opportunity to watch talented seamtress’ work.

Visitors to The Workroom had the opportunity be illustrated in their autumn winter style by The Jacky Winter Group artists Kat Mcleod and Neryl Walker.

Photography: Glossarium iPhone

Photography: Glossarium iPhone

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Myer Autumn Winter 2015 Collection Launch #instalove

We love seeing projects captured through another’s lens. Here is a curated selection from #myeraw15 we adore…

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Photography: @theglossarium @_dresslikeanerd_ @completeweddingmagazine @mrsvicfish @myer @stylesnooperdan @oraclefoxblog @mrjachiggins @alexiadickson

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Myer Autumn Winter 2015 Collection Launch

Myer AW15 Collection Launch

 From our brief ‘The Shift’ we created a super sleek environment based around the shifting of states, the movement of architectural blades created as they changed throughout the show.

 Myer Mural Hall was transformed into the modern setting,  models walked past the blades moving to reveal black and white states, the perfect environment for the newest winter trends from Myer.

 Thank you to our co-collaborators: Myer in-house Marketing & Events Team Production: Mr & Mrs Fish Set Construction: Staging Rentals Music & Choreography: Michael Boyd

Photography: Marcel Aucar

Photography: Marcel Aucar

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Westfield Doncaster Chinese New Year Installation

A celebration arrived at Westfield Doncaster this Chinese New Year!

Inspired by the dragons seen in traditional Chinese New Year street celebrations, an installation at ascending heights,the symbols of Chinese astrology depicted for each lunar year.

Rich navy & white ming patterns, silk tassels and hints of gold made a contemporary vision of Chinese New Year.

Thanks to our collaborators: Production: Retail Communications

Gloss Creative Westfield Doncaster

Photography: Marcel Aucar

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