We have had a wonderful start to the year at Gloss Creative collaborating with Fabio Ongarato Design for Melbourne’s GPO to create the ‘pop up’ Ice Cream Parlour at MGPO partnered with Connoisseur.
If you haven’t been in to MGPO for you’re free ice cream and to see the summer loving cart… now’s your chance 12pm – 3pm daily finishes this Sunday 29th Jan
We scream, you scream, everyone screams for ice cream!
Melbourne's GPO, Photography: SDP Media
One of our favourite projects this year has been the creation of ‘The Butterfly House’ at the birdcage for MYER. There are so many reasons why we have loved this project
1. We were given the opportunity to work with the wonderful team at Breezeway to create an absolutely stunning facade with architectural glass louvers-Flemington dishes out all kinds of weather yet these beautiful louvers protected us when it rains and let the spring breeze through the marquee
2. The perfect party space was created by the two levels and luxe sunken lounge
3. Melboure’s finest food offerings from Jason Jones(mumasita)
4. Incredible white floral installations from Jeff Latham (more on the wonderful Jeff to follow), assisted by Flowers Vasette
MYER Marquee 2011, Photography: Marcel Aucar
We’re in love with Melbourne’s GPO beautiful clock tower and are inspired by the iconic bells held within.
This Christmas we have created a whimsical hanging wonderland, playful girls luxuriously illustrated by Laura Laine are getting ready for Christmas, hanging over scaled bells throughout the halls trying to tie down and capture the time that has escaped from giant clocks. Laura Laine’s illustrations are a continuation of the creative collaboration realised by Fabio Ongarato Design for the Melbourne’s GPO.
The installation is in for all of December and early January be sure to head into the MGPO and experience the wonderland…
Melbourne's GPO, Photography: Marcel Aucar
Check out the image we took at the site visit
photography: Gloss Creative iphone
Within the confines of the birdcage we have worked with some of our favourite clients MYER, TABCORP & FRUCHE
Here’s the first in our series of projects for Spring Carnival.
We took inspiration for Fruche from its fun, fresh & fashionable view of the world. A raw wood pavilion soaked in gradients of coral, simple slat ceiling from which hundreds of “yoghurty” dipped flowers made from half a kilometre of flywire, cascaded from the ceiling, down the walls and onto the open sunny balcony.
Together with Style Counsel the Fruche marquee was a big crowd pleaser featuring the incredible Dj Kate Jean, Flamboyant Fruche ambassador J Alexander and gorgeous guests created a buzz all week
PS. check out this video footage… FRUCHE in the moment !
Fruche Marquee 2011, Photography: Marcel Aucar
One of our recent creations was featured in Harper’s BAZAAR ! We worked closely with Omega to create an intimate dinner, which was set amongst Sydney’s leafy bay side at ‘Tivoli Villa’ to launch the new Omega collection ‘Ladymatic’. The candlelit room was elegant and glamorous, with beautiful floral arrangements by Grandiflora and catering by the wonderful JohnandPeter
Photography: Timothy Burgess
Our current installations are based around the Sportsgirl’s national campaign ‘My Moving Image’. Sportsgirl worked with many creative wonders to make two short films based on the different sides of a characters personality and style; one girl, two realities.
In joining with this we explored film, mostly looking at movement and reflection all based in and around this giant wooden cubby house on stilts, which housed the two-featured films. The cubby house has the films playing which can be viewed through the periscopes as well as through the windows, all giving you a different perspective into the left and right side of the girls two realities. To watch the gorgeous Sportsgirl featured films & find out more about the making of the films click here.
Sportsgirl Chadstone Melbourne 2011, Photography: Marcel Aucar
Our installation at Sportsgirl Bourke St ‘My Moving Image’ was lucky enough to be apart of the wonderful State of Design Festival Look.Stop.Shop.
We wrapped the floor, walls and windows with the film stills- showing the left and right hand side of the girl’s journey. In the centre we created an orbit of convex mirrors, which further reflected the moving films as well as the movement and reflections of the Sportsgirl passers by, creating a feeling of being immersed in the installation and her world.
Sportsgirl Bourke St Melbourne 2011, Photography: Marcel Aucar
Australia’s vast and wide-open spaces are connected by exquisite and intriguing landforms. In a series of abstracted sculptures made of clay and imbedded with mirrors our landforms elegantly and slowly rotated to form the set for Myer SS2011/12 collections launch…
Myer SS2011/12 Collections Launch, Photography: Rocket Mattler
As the show unfolded fresh spring colour’s popped from the neutral clay set. The pinnacles created a transforming mirage reflecting the movement of the models as they moved throughout the space.
Together with our creative partners Rizer, Staging Rentals, Ziggy Zigler, Michael Boyd, Michelle Jank, we think we have created a fashion show that could be summed up as chic. – Gloss Creative
Myer SS2011/12 Collections Launch, Photography: Rocket Mattler
We (Gloss Creative) are celebrating our 10year Birthday starting with an incredible wrap on The Design Files, which features an interview/profile of Amanda and our Studio Team and the collaborative way in which we work…. A very BIG Thankyou to Lucy for kicking off our celebrations with such fine style, watch this space for more celebrating yet to come ! X
We are excited to share with you our installation for MGPO… We have created a ‘new generation’ orchid, a mass of overgrown, monstrous fruits & vines bursting over the balconies, down to the ground floor.
To read more about the Installation check out the following: The Design Files, Fashion Journal, ispystyle, stylehunter
Here are some photographs that were taken in the making of the orchid… as well as some photographs of the end finale ENJOY !
MGPO 2011, Photography: Sam Ali, Marcel Aucar
Signed & Sealed Love Mail at MGPO
Come by Melbourne’s GPO this Valentineʼs Day Level 1, 10am – 4pm. Where typists will type your personal message for you to pass on to your special someone.
For 150 years, Melbourneʼs GPO has held pride of place on the corner of Bourke and Elizabeth Street. The heritage building is one of the city’s most iconic landmarks, evolving from a bustling mail centre to a thriving world-class fashion hub.
To celebrate the remarkable life of this magnificent building, at Gloss Creative we have been collaborating with Fabio Ongarato Design to create an interactive installation dedicated to the many stories and characters housed within Melbourne’s GPO walls. We have flooded MGPO with a cascade of letters, stamps, packages and postcards, capturing and celebrating its rich history.
Melbourne's GPO, Photography: Marcel Aucar