The tradition of racing is just as much about grooming and presentation as racing itself, and we loved the idea of the race preparations.
This inspired our ‘Dressage’ destination at Royal Randwick Racecourse for Myer Autumn Winter Racing. We created an interactive space where beauty & fashion collide.
The space showcased the finest selection of race-worthy fashion from Myer. ‘Only The Pony’ by Joh Bailey ponytail booth provided race-goers with the ultimate hair-do to take on the race meet. Sketch artist, Sally Spratt captured guests in their race-day best in ‘The Drawing Room’.
And of course there was space dedicated to the all important, ‘The Stylish Selfie’ to show off all the racegoers incredible fashion.
Thanks to our collaborators: Myer In House Marketing & Events team
Set Build: Staging Rentals