The Heritage listed Mural Hall became a modern digital street-scape for the 2014 Myer Autumn / Winter Collection Launch.
Guests watched the show from grandstand seating, watching over the set staged from huge LED screens displaying romantic imagery of cities and streets.
Models weaved their way to the catwalk and onto the reflections on the runway, creating activity and movement like that of the streets.
See the show in full here.
Thanks to our co-collaborators: Myer in – house Marketing and Events Team Production: Mr & Mrs Fish Stylist: Jolyon Mason Choreography: Micheal Boyd Lighting: Ziggy Zeigler