Myer Autumn / Winter 14 Collection Launch

The Heritage listed Mural Hall became a modern digital street-scape for the 2014 Myer Autumn / Winter Collection Launch.

Guests watched the show from grandstand seating, watching over the set staged from huge LED screens displaying romantic imagery of cities and streets.

Models weaved their way to the catwalk and onto the reflections on the runway, creating activity and movement like that of the streets.

See the show in full here.

Thanks to our co-collaborators: Myer in – house Marketing and Events Team Production: Mr & Mrs Fish Stylist: Jolyon Mason Choreography: Micheal Boyd Lighting: Ziggy Zeigler

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Photography: Lucas Dawson and The Glossarium

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Chandon ‘Secret Garden Party’

Chandon’s Secret Garden Party was held at the stunning location of Domaine Chandon, in the Yarra Valley.

We created a series of curious houses perched in the trees and scattered through the picturesque lawns, each with a message to inspire the heart and mind to wander and explore. The lush vines and greenery styled by the amazing Cecilia Fox.

Guests enjoyed an afternoon of discovery, with food and Chandon sparkling surrounded by the stunning view of the winery.

 “Not all those who wander are lost.”

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Photography: The Glossarium & Timothy Burgess

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Sportsgirl ‘Brave New World’

The new year has inspired us to enter a ‘Brave New World’.

Bauhaus functionalism meets Memphis kitsch at Sportsgirl Bourke Street, in a fearless clash of graphic styles.

Mega sized letters in primary and pastel colours deliver a bold message of optimism for the year 2014.

A ‘Brave New World’ installation is at Sportsgirl Bourke Street until the end of April.

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Photography: Marcel Aucar

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No.1 QV Christmas ‘Dream A Little Dream’

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 An urban forest has sprung up this year in Melbourne’s QV Square in celebration of Christmas 2013.

 We invite you to visit the forest trees, and the storybook characters created by the talented Ross Sabatini and Emma Van Leest that live their lives 6 metres up in the brightly coloured trees that you can meander through as you make your way through QV Sqaure.

 The huge trees are a modern take on Christmas with the fun and magic of being portrayed through scale, bright colours and storybook characters high up above.

 The tree characters are bought down to eye level in the Market Hall where scenes are encased on show in mini–scape’s scattered around the columns in the centre.

 ‘Dream a little Dream’ and come wander through the forest QV.

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Photography: Marcel Aucar

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No.2 Myer Spring Summer 13/14 Collection Launch

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The Myer Spring Summer 13/14 Collection Launch took place at Stage 7 at Fox Studio’s, Sydney. We transformed the space in a vast abstract landscape of escarpments and mudflats unique to El Questro in Western Australia.

 A dramatic 48 metre long catwalk, bordered by deep earthy ravines intricately layered with 1.8 tonne of coloured sand and super fine pulverised glitter expressed the arid terrain of Australia.

 Guests viewed Jennifer Hawkins, Kris Smith and Julia Nobis in the newest collections from grandstand style seating while cellists played alongside the live soundtrack.

 See the show here: http://www.youtube.com/watch?v=RuwSOsTRPjQ

 A big thanks for our co – collaborators:  Myer in house Marketing and Events team  Production: Mr & Mrs Fish  Stylist: Jolyon Mason  Choreography: Micheal Boyd  Lighting: Ziggy Zeigler

Photography: Rockett Mattler & Lucas Dawson

Photography: Rockett Mattler & Lucas Dawson

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No.3 Westfield Doncaster ‘Reflections Of Spring Racing’

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Together with Westfield Doncaster we created the exhibition ‘Reflections of Spring Racing’. Featuring cinemagraphs of 8 Australian style icons in the latest spring racing fashion.

Tall & elegant geometric stands with mirrored faces and string detailing housed these modern, moving fashion portraits.

Curated by Nicole Warne from Gary Pepper Girl and Al Weekes from Baker Brand, the playful moving images included Alexandra Agoston, Samantha Harris and blogger Jess Dempsey from What Would Karl Do.

The exhibition launch was celebrated with a lunch hosted by Nicole Warne & Westfield Doncaster.

Photographs: Glossarium iPhone

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No.4 Myer ‘Shoe Shine’ presented by Julius Marlow

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It was all about the gentlemen in The Birdcage at the Spring Racing Carnival this year!

 The Myer ‘Shoe Shine’ station treated guests to have their shoes buffed and polished to perfection in the ‘Shoe Shine’ kiosk.

 Hamish & Andy, Jeff Banks and Kris Smith all took advantage of the Myer ‘Shoe Shine’ posing for the cameras during the Spring Racing Carnival events.

Photography: Marcel Aucar

Photography: Marcel Aucar & @juliusmarlow

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No.5 Sportsgirl Bourke Street ‘Welcome To A Sunshine State Of Mind’

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‘Welcome to a Sunshine State Of Mind’ – a perfect faraway paradise at Sportsgirl Bourke Street.

 An exotic garden has overgrown in the store. Geometric orchards and hibiscus flowers in an array of neon, made from this summer’s hero, neoprene.

 Amongst the tropical oasis hang postage stamps with summer icons, paying homage to the tradition of the holiday postcard.

 ‘Welcome To A Sunshine State Of Mind’ is at Sportsgirl Bourke Street until the end of January.

Photography: Marcel Aucar

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No.6 Myer Marquee ‘The Homestead’

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We’re still coming down from the buzz that is the Spring Racing Carnival at Flemington Racecourse where we created ‘The Homestead’.

 More penthouse than cottage, we created a luxurious, dark homestead for guests who were surrounded by rich timbers, leather and an abundance of Australian flora and fauna.

A 10 metre expanse of brass and leather, the bar featured a super-scaled artwork featuring an Aussie icon, the native cockatoo painted by Melbourne artist Pamela Dale.

Curious floral arrangements from Cecilia Fox adorned the space, a mix of native foliage, orchards and Billy Buttons draped from the internal structure, with smaller vessels from Dinosaur Designs filled with succulents, pampas grass and Flannel Flower.

 Luxurious quilted velvet & leather banquette seating allowed guests to rest their well-shod feet, whilst giving a nod all things equine.

 Thanks to our collaborators; Creative Colour and Myer in house Marketing & Events Team

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Photography: Marcel Aucar

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No. 7 Kookai Spring Summer 13/14 Collection Launch

Held at Australian Technology Park in Sydney, we created the set for the Kookai’s Australia’s Spring Summer 2013/14 runway parade.

 Summer was glowing from the huge monumental structures that set the scene for the parade.

 Lighting in a myriad of ombre colours saturated the structures with a glint of gold catching the eye like the summer sun.

Channelling the essence of Mexico, bronzed model’s Catherine McNeil, Alexandra Agoston & Nicole Trunfio walked the space in a mix of brights and clashing prints.

Blog_Kookai_2013Kookai’s Collection Launch was created in collaboration with Amy Groom.

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