In collaboration with Melbourne designer Georgina O’Connor we created the Accessories Edit Suite, forming a gallery style pop up featuring accessories and footwear from Emporium Melbourne retailers. Strong 2D visual elements and sculptural 3D shapes created a theatrical space with its own unique scenography.
In collaboration with Melbourne designer Georgina O’Connor we created three ‘Edit Suites’ throughout Emporium Melbourne, forming gallery style pop ups, featuring exciting and exclusive product from Emporium.
Each suite has it’s own flavour, with strong 2D visual elements and sculptural 3D shapes.
We were thrilled to see the countless uploads of the Little Bourke Street hoarding under #emporium and #emporiummelbourne. We loved seeing the project through another’s lens, and we were so impressed by the creative and clever perspective. We’ve collated some of our favourite shots here. Thank you to all who took these amazing shots, you know who you are!
“To Reimagine is to do something in a way that’s never been done before.”
We designed a temporary streetscape of commanding visual fiction in Little Bourke Street for Emporium Melbourne.
Redefining the traditional hoarding, the monumental 100metre long installation comprised of 10,000 scales in printed marble, gold, silver and grey embellishing the wall. Large spheres emerge from the wall, encasing geometric objects that light up allowing the installation to evolve into a spectacle for passers by.
The installation is a tactile layered environment that customers could engage with. The interactivity of the project resulted in an explosion of excitement on social media for the opening of the centre.
The Heritage listed Mural Hall became a modern digital street-scape for the 2014 Myer Autumn / Winter Collection Launch.
Guests watched the show from grandstand seating, watching over the set staged from huge LED screens displaying romantic imagery of cities and streets.
Models weaved their way to the catwalk and onto the reflections on the runway, creating activity and movement like that of the streets.
See the show in full here.
Thanks to our co-collaborators: Myer in – house Marketing and Events Team Production: Mr & Mrs Fish Stylist: Jolyon Mason Choreography: Micheal Boyd Lighting: Ziggy Zeigler
Chandon’s Secret Garden Party was held at the stunning location of Domaine Chandon, in the Yarra Valley.
We created a series of curious houses perched in the trees and scattered through the picturesque lawns, each with a message to inspire the heart and mind to wander and explore. The lush vines and greenery styled by the amazing Cecilia Fox.
Guests enjoyed an afternoon of discovery, with food and Chandon sparkling surrounded by the stunning view of the winery.
“Not all those who wander are lost.”
The new year has inspired us to enter a ‘Brave New World’.
Bauhaus functionalism meets Memphis kitsch at Sportsgirl Bourke Street, in a fearless clash of graphic styles.
Mega sized letters in primary and pastel colours deliver a bold message of optimism for the year 2014.
A ‘Brave New World’ installation is at Sportsgirl Bourke Street until the end of April.
An urban forest has sprung up this year in Melbourne’s QV Square in celebration of Christmas 2013.
We invite you to visit the forest trees, and the storybook characters created by the talented Ross Sabatini and Emma Van Leest that live their lives 6 metres up in the brightly coloured trees that you can meander through as you make your way through QV Sqaure.
The huge trees are a modern take on Christmas with the fun and magic of being portrayed through scale, bright colours and storybook characters high up above.
The tree characters are bought down to eye level in the Market Hall where scenes are encased on show in mini–scape’s scattered around the columns in the centre.
‘Dream a little Dream’ and come wander through the forest QV.
The Myer Spring Summer 13/14 Collection Launch took place at Stage 7 at Fox Studio’s, Sydney. We transformed the space in a vast abstract landscape of escarpments and mudflats unique to El Questro in Western Australia.
A dramatic 48 metre long catwalk, bordered by deep earthy ravines intricately layered with 1.8 tonne of coloured sand and super fine pulverised glitter expressed the arid terrain of Australia.
Guests viewed Jennifer Hawkins, Kris Smith and Julia Nobis in the newest collections from grandstand style seating while cellists played alongside the live soundtrack.
See the show here: http://www.youtube.com/watch?v=RuwSOsTRPjQ
A big thanks for our co – collaborators: Myer in house Marketing and Events team Production: Mr & Mrs Fish Stylist: Jolyon Mason Choreography: Micheal Boyd Lighting: Ziggy Zeigler
Together with Westfield Doncaster we created the exhibition ‘Reflections of Spring Racing’. Featuring cinemagraphs of 8 Australian style icons in the latest spring racing fashion.
Tall & elegant geometric stands with mirrored faces and string detailing housed these modern, moving fashion portraits.
The exhibition launch was celebrated with a lunch hosted by Nicole Warne & Westfield Doncaster.